In the heart of Venezuela, Carlos Roubicek, a Czech immigrant, spotted an opportunity. The traditional preparation of arepas, a corn-based bread beloved in Venezuela, was time-consuming and laborious. By developing a pre-cooking process that simplified this preparation, Harina Pan was born. The response was immediate: families could now enjoy their favourite dishes with less work, without compromising the authentic, rich taste they loved.

• Mission: At Harina Pan, our mission is simple: to connect families through tasty, authentic meals. We believe that every kernel of corn is an opportunity to create memorable moments around the table. We are committed to offering superior quality products that respect tradition while embracing innovation.
• Vision: To be recognised worldwide as the leader in pre-cooked cornflour and to be present in every home, everywhere, enriching everyday cooking with our passion and Venezuelan heritage.

The secret of our success lies in our meticulous manufacturing process. Every step is designed to ensure that only the highest quality maize reaches your table.

1. Careful selection: Our journey begins with choosing the right corn. Each cob is carefully selected to ensure it is free from any impurities.
2. Cleaning and hydration: Once selected, the corn is cleaned with pure water to remove any external residue. It is then hydrated to facilitate the peeling process.
3. Cooking and Steeping: The maize is then steamed, preparing it for steeping, a crucial stage in achieving the ideal consistency.
4. Fine grinding: After soaking, the maize is finely ground to obtain a smooth, homogenous paste.
5. Pre-cooking: This is where the magic happens. Our unique pre-cooking process ensures that Harina Pan cornflour retains its authentic flavour while making preparation quicker and easier for you.
6. Packaging: Finally, the flour is hermetically sealed, guaranteeing its freshness until it arrives in your kitchen.

• Quick and easy: Thanks to our pre-cooking process, making arepas or any other delicacy is quicker and easier than ever.
• Unrivalled quality: We guarantee consistent quality cornflour, with no preservatives or additives.
• Universal: Whether you want to create Mexican tortillas, Venezuelan arepas or tamales, Harina Pan is your ideal ally.
• Nutritious: Maize flour is an excellent source of energy, vitamins and minerals. It is also gluten-free, making it ideal for those looking for alternatives to wheat.

At Harina Pan, we’re more than just a brand. We are a heritage, a tradition, and a testament to innovation in the kitchen. We invite you to join our culinary journey and discover for yourself why Harina Pan is so loved around the world.